What is Activity-Based Rewards?
Activity-Based Rewards are incentives designed to recognize and reward partners for completing specific actions or behaviors that contribute to the sales cycle, beyond direct revenue generation. These rewards are typically earned cumulatively and can be assigned to individuals or teams, including roles such as marketing, pre-sales, and subject matter experts. They are highly flexible and can be aligned with strategic channel objectives by adjusting point values and weighting. Often supported by gamification elements such as leaderboards, dashboards, and competitions, these programs increase engagement across partner personas and encourage consistent participation in enablement, marketing, and pipeline development activities.
from invisible demand to directed growth