Effective marketing development fund (MDF) and through-channel marketing automation (TCMA) collaboration is the bedrock of channel success in the 21st century. As businesses recognize the pivotal role that channel partners play in their go-to-market strategy, the symbiotic relationship between MDF and TCMA emerges as a critical enabler of demand generation and revenue growth. Just as…

Appointment Bolsters Optime’s Global Growth and Solution Delivery Strategy. Weston, FL – September 15, 2025 – Optime, a pioneer in channel marketing innovation and automation, has announced the appointment of Claudio Ayub as Chief Revenue Officer. With over 25 years of expertise in partner engagement and loyalty management, Ayub brings a wealth of industry knowledge…

In today’s fast-evolving digital marketplace, buyers are more empowered, informed, and digitally savvy than ever before. Meanwhile, the AI revolution is reshaping every stage of how buyers engage with vendors. To keep pace, sales enablement must evolve—aligning more closely with the AI-driven buyer journey, ensuring every interaction is both timely and valuable. 1. Understanding the…